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Programa Summit


26th, October 2011
19.00-20.30h WELCOME AND COCKTAIL (By invitation)


27th, October 2011
09.00-09.30h INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT
Enrique Ruiz de Lera, Global Head of Marketing  and Branding TURESPAÑA
Fernando González Laxe, President SPANISH STATE PORTS
Angeles Alarcó, Director of Tourism MADRID GOVERNMENT
Javier Oyarzabal, Coordinator of economic affairs MADRID CITY COUNCIL
Tim Marking, Secretary General EUROPEAN CRUISE COUNCIL

09.30-09.45h SESSION 1 - SEARCHING FOR THE NEW CRUISE DESTINATION
IntroductionCarlos Buqueras, Director. Business Development Div PORT EVERGLADES. Representing FCCA and CLIA Cruise 3sixty.
Situation of Worldwide Cruise itineraries. Mediterranean, Atlantic, North Europe, Caribbean, Asia, emerging markets.
09.45-11.15h Discussion
ModeratorDan Askin, News Editor CRUISECRITIC.COM
Neil Palomba, Corporate Operating Officer COO. MSC CROCIERE
Francis Riley, Vice President & General Manager NORWEGIAN CRUISE LINE
Philip Ordever, Vice President Sales & Marketing CRYSTAL CRUISES
Ignacio Aguilera, VP & General Manager Intl Markets, Strategy PULLMANTUR
William Gibbons, Director PSA. UK
Mark Robinson, Managing Director INTERCRUISES
Carla Salvadó, Marketing and Cruise Director PORT OF BARCELONA
Tim Marking, Secretary General EUROPEAN CRUISE COUNCIL

11.15-11.45h COFFEE BREAK

11.45-12.15h INTRODUCING “SPANISH CRUISE ASSOCIATION”

12.15-12.30h SESSION 2 - ECONOMIC IMPACT AND BUSINESS OPPORTUNITIES
IntroductionPeter Wild, Managing Director GP WILD INTL
What actually is the economic impact of the international cruise industry?
12.30-14.00h Discussion
Moderator Andres Mira, Managing Director CRUISESNEWS MEDIA GROUP
Carla Salvadó, Senior VP MEDCRUISE
Bo Larsen, Director CRUISE BALTIC
Jens Chr. Skrede, Managing Director CRUISE EUROPE
Sebastian Camps, Managing Director MALAGAPORT
Luís Carlos López Pastor, Cruise area Manager ALICANTE PORT AUTHORITY
Josep Antón Rojas, Promotion Director BARCELONA TOURISM
Manuel Butler, Councellor for Tourism SPANISH EMBASSY BERLIN
Ricardo Fernandez de la Puente, Deputy Minister of TOURISM OF THE CANARY ISLANDS
Gregorio Serrano, Tourism Councillor of the SEVILLE CITY COUNCIL

14.00-15.30h COCKTAIL-LUNCH

15.30-15.45h SESSION 3 - DESTINATION, PORT, SHIP OWNER. IDEAL PROMOTION.
Introduction Luis de Carvalho, CEO CONSULT DC
Why do ship owners choose a destination? What can destinations and ports do for a more effective promotion? What do passengers look for in a town when they call? How does the destination benefit from the arrival of a Cruise vessel?
15.45-17.30h Discussion
Moderator Luis de Carvalho, CEO CONSULT DC
Tine Nathalie Oelmann, Director. Port Operations, Shorex & Handling TUI CRUISES
Eduardo López-Puertas, VicePresident Port Operations, Shore services PULLMANTUR
Erling Frydenberg, VicePresident Hotel Operations SEADREAM YACHT CLUB
Grant Laversuch, Operations Director SAGA CRUISES
Luigi Pastena, Port Captain. Itinerary Strategy MSC CROCIERE
Mario Sennacheribbo, CEO BC TOURS & SHIPPING

17.30-18.00h COFFEE BREAK

18.00-19.30h Discussion (Cont.)


28th, October 2011

1ST NATIONAL FORUM ON MARKETING
AND SELLING OF CRUISES

09.30-11.00h CRUISE BUSINESS - TRAINING AND INFORMATION TOOLS
William Gibbons, Director- ASSOCIATION OF CRUISE EXPERTS (ACE)
What is ace? ACE is the award winning training and support organization dedicated to providing expert cruise training and support for travel agents and peace of mind for customers. Supported by 35 of the world’s leading cruise lines and in turn support over 12,000 individual travel agents to make sure that cruise customers get the holiday of their dreams. Its cruise training includes online modules and information, Cruise Expo events, learning at sea opportunities and ship visits.

11.00-11.30h COFFEE BREAK

11.30-14.00h THE FUTURE OF SELLING CRUISE PRODUCTS
Discussion
New technologies and the situation of the travel agency sector. What is the role of travel agents in selling the product? Online agencies, are they the future? Specialization, a route to success for travel agents?

Emiliano Gonzalez, Director MSC CRUCEROS
Bernardo Echevarría, Director COSTA CRUCEROS
Alex Busquets, Senior Sales Consultant NORWEGIAN CRUISE LINE
Paul Nuyens, Director Business Development SEADREAM YACHT CLUB
Rosa Paramio, Director TOURMUNDIAL OPERADORES
Juan J. Olivan Delgado, President GRUPO AIRMET
Fernando Pacheco, Comercial Director LOGITRAVEL
Juan Rodero, Director XYO TRAVEL
Rafael Fernández-Álava, VP and General Manager Sales & Marketing PULLMANTUR

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