Provisional programme (Subject to change)

Challenges of the cruise industry

Safety in the industry, review of procedures and safeguards to remain the safest tourist industry

Itineraries, the map of new demand, review of pricing policy, industry profitability and on-board spending

Creation of cruise destinations. Keys to greater competitiveness

Relationship between Ports and Destinations. The role of each

The offer from tourist destinations. What are Cruise Lines looking for?, passenger desires, What are destinations offering?

Image of Spain as a destination for cruise ships: How does the industry really look, What do we need to improve?

Segments of the industry on the rise: Premium and Luxury Cruises

The Iberian Peninsula, a common focal point for the itineraries in the Mediterranean and the Atlantic

Behavior of cruise passengers: how they take decisions

Sale of the cruise product, the role of agencies and the growth of online

Relationship between Cruise companies and distribution channels

The industry and its relationship to Social Networks and 2.0.

Cruise Terminals

Logistics and procurement in a cruise line

Economic impact of the cruise industry

Marketing and Communications

Crew recruitment

See the full programmes of previous editions

Issues addressed in the last three years:

ICS 2014

Madrid

12th & 13th November 2014

11th NOVEMBER

 

20:00 - 21:00 WELCOME COCKTAIL HOTEL MELIA MADRID • By invitation - Speakers, sponsors and press

 

SPONSORED BY

 

 

 

12th NOVEMBER

 

09:00 - 09:30 INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT 2014

  Pedro Corral Corral, Arts, Sports and Tourism Councillor MADRID CITY COUNCIL

 

09:30 - 09:35 IntroLuis De Carvalho

 

09:35 - 10:00 Presentation: CRUISE INDUSTRY INTRODUCTION SPEECH

 

10:00 - 11:30 Session 1: CRUISE NOWADAYS: WHERE ARE WE, WHERE WE WANT TO BE

  Moderator: Mark Robinson, Managing Director INTERCRUISES SHORESIDE & PORT SERVICES

  Bob Dixon, General Manager - EMEA Sales CUNARD & P&O CRUISES

  Helen Caron, Managing Director THOMSON CRUISES - ISLAND CRUISES

  Philip Ordever, VP International Sales & marketing CRYSTAL CRUISES

  Carla Salvadó, President MEDCRUISE

  Captain Michael McCarthy, Chairman CRUISE EUROPE

  Adam Sharp, Manager, Port Operations & Guest Port Services - UK, Northern Europe & Middle East RCL CRUISES LTD

 

11:30 -12:00 Coffee break

SPONSORED BY

 

 

12:00 - 12:30 Interview to Gianni Onorato, CEO MSC CRUISES by Virginia López Valiente, Managing Director CRUISESNEWS MEDIA GROUP

 

12:30 - 12:45 Presentation: PORTS AND DESTINATIONS: MARQUEE VS BOUTIQUE

  Claudius Docekal, Director Deployment, Destinations & Charter Sales AZAMARA CLUB CRUISES

 

12:45 - 14:00 Session 2: PORTS AND DESTINATIONS: MARQUEE VS BOUTIQUE

  Moderator: Tony Peisley, Director A.R.PEISLEY CRUISE ANALYSTS INTERNATIONAL LTD

  Claudius Docekal, Director Deployment, Destinations & Charter Sales AZAMARA CLUB CRUISES

  Thomas Rucht, Head of Port Operations TUI CRUISES

  Emanuele Broccoli, Manager Shore Excursions PULLMANTUR

  Jacqui Nobile, Port & Shore Excursion Operations Manager THOMSON CRUISES AND ISLAND CRUISES

  Maria Cano, Cruise Manager PORTS DE LA GENERALITAT

  Deborah Vega, Product Manager Mediterranean INTERCRUISES SHORESIDE & PORT SERVICES

  Gloria Frau, Cruise Manager - Port of Bilbao COSTA VERDE CRUISE (A Coruña, Bilbao, Gijón, Santander)

 

14:00 - 15:30 Lunch

SPONSORED BY

 

 

15:30 - 16:00 Presentation: THE GERMAN MARKET - SOURCE AND DESTINATION SUCCESS

  Alexander Napp, Managing Director PWL PORT SERVICES

  Oliver P. Mueller, Editor in Chief KOEHLERS CRUISE GUIDE (KOEHLERS GUIDE KREUZFAHRT)

 

16:00 - 16:30 Presentation: EVOLUTION OF RCL. FLEET AND OPERATIONS CHALLENGES

  Adam Sharp, Manager, Port Operations & Guest Port Services - UK, Northern Europe & Middle East RCL CRUISES LTD

 

16:30 - 17:00 Presentation: PORT DEVELOPMENT ON A DESTINATION: MIDDLE ATLANTIC - TENERIFE

  Airam Diaz, Commercial Mgr. PORT OF TENERIFE

 

17:00 - 17:30 Coffee break

SPONSORED BY

 

 

 17:30 - 19:00 Session 3: DIVERSIFICATION OF CRUISE LINE LOGISTICS & OPERATIONS

  Moderator: Grenville Cartledge, Managing Director FOUR GOLD

  Alessandro Carollo, Mgr Port Operations ROYAL CARIBBEAN, AZAMARA CLUB CRUISES & CELEBRITY CRUISES

  Kay-Uwe Maross, Senior Manager Destination Development AIDA CRUISES

  Javier Sanchez, Ports, Ground & Cruise Operations Manager PULLMANTUR

  Helena Gomes Fernandes, Head of the Commercial, Marketing and Cooperation Department PORT OF LEIXOES

  Airam Diaz, Commercial Mgr. PORT OF TENERIFE

  Alexander Napp, Managing Director PWL PORT SERVICES

 

19:00 - 19:05 Closing

 

21:00 PARTY AND DINNER • By invitation - Speakers, sponsors and press

 

SPONSORED BYWITH THE COLLABORATION OF

 

 

13th NOVEMBER

 

09:00 - 09:05 Intro

 

09:05 - 09:25 Presentation: THE SPANISH SCOPE

 • Alfredo Serrano, Director CLIA SPAIN

 

09:25 - 09:45 Presentation: MEDIA CHANNELS IN TOURISM

 • Claire Riches, Managing Director TRAVEL WAVES

 

09:45 - 11:15 Session 1: MEDIA IN THE CRUISE BUSINESS

  Moderator: David Selby, Managing Director TRAVELYIELDS

  Virginia López Valiente, Publisher and Editor CRUISESNEWS MEDIA GROUP

  Jane Archer, Freelance journalist

  Tony Peisley, Director A.R.PEISLEY CRUISE ANALYSTS INTERNATIONAL LTD

  Susan Parker, Freelance journalist

  Alan Lam, Maritime correspondent CRUISE BUSINESS REVIEW

  Neal Baldwin, PR Manager MSC CRUISES UK

 

11:15 - 11:45 Coffee break

 

SPONSORED BY

 

 

11:45 - 12:15 Presentation: CRUISE PASSENGER PROFILES

  Bob Dixon, General Manager EMEA sales CUNARD AND P&O CRUISES

 

12:15 - 13:45 Session 2: HOW TO REACH THE MARKET & CONSUMER: CRUISE LINE AND TRAVEL AGENT APROACH

  Moderator: Eugenio de Quesada, President GRUPO NEXO

  Rosa Paramio, Director TOURMUNDIAL - VIAJES EL CORTE INGLÉS

  Rafael Montoro, General Manager NAUTALIA

  Emiliano González, General Manager MSC CRUCEROS

  Belén Wangüemert, General Manager Spain & France ROYAL CARIBBEAN, CELEBRITY CRUISES & AZAMARA CLUB CRUISES

  Sonia Prieto, General Manager Spain & Portugal PULLMANTUR

  Maria Jesús García,VP Sales Spain & Portugal COSTA CRUCEROS

  Sonia López, Senior Mgr Business Development Spain & Portugal NORWEGIAN CRUISE LINE

 

13:45 - 14:00 Closing speech

  José Llorca Ortega, President SPANISH STATE PORTS AGENCY

Edif. Alba - C/ Rosa de Lima, 1

28290 Las Matas - Madrid (Spain)

Tel.: +34 91 630 64 99

Fax: +34 91 172 51 22

Mail: informacion@cruisesnews.es

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