ICS 2017 | Madrid, 29th & 30th November

Issues addressed in the last six years:

Conference and social programme

This programme may be subject to alterations and additions

Onwards & upwards - What’s next for the cruise industry?

Brexit in the european tourism scene

The role of marketing & sales in the itinerary deployment process

The future of land programs

Supply chain - Logistic and procurement in cruise companies

New trends in passenger logistic in ports and terminals wordlwide

Port development, logistics and cruise operations

Cruise crew & recruitment

Ship order book - Implications

With 70 ship on the way - How to get more passengers?

Passenger’s time. Who is the cruise passenger

Expansion of cruise deployment

Cruise industry growth - Impact in the markets and destinations

Challenges of the cruise industry

Safety in the industry, review of procedures and safeguards to remain the safest tourist industry

Itineraries, the map of new demand, review of pricing policy, industry profitability and on-board spending

Creation of cruise destinations. Keys to greater competitiveness

Relationship between Ports and Destinations. The role of each

The offer from tourist destinations. What are Cruise Lines looking for?, passenger desires, What are destinations offering?

Image of Spain as a destination for cruise ships: How does the industry really look, What do we need to improve?

Segments of the industry on the rise: Premium and Luxury Cruises

The Iberian Peninsula, a common focal point for the itineraries in the Mediterranean and the Atlantic

Behavior of cruise passengers: how they take decisions

Sale of the cruise product, the role of agencies and the growth of online

Relationship between Cruise companies and distribution channels

The industry and its relationship to Social Networks and 2.0

Cruise Terminals

Logistics and procurement in a cruise line

Economic impact of the cruise industry

Marketing and Communications

Crew recruitment

28th November

  19.00 Welcome Reception (By invitation only) - Exclusive for Speakers, sponsors and press (Hotel NH Eurobuilding Collection)


29th November

  09.00 - 13.45 CONFERENCE (with a coffee break)

  13.45 - 15.00 LUNCH (for delegates and speakers)

  15.00 - 18.30 CONFERENCE (with a coffee break)

  21.00 DINNER AND PARTY (By invitation only) - Exclusive event for speakers, sponsors and press. (Venue to be confirmed)


30th November

  09.00 CONFERENCE (with a coffee break)


See the full programmes of previous editions







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