Massimo Brancaleoni, aged 53, born in Genoa, is Senior Vice President World Wide Sales of Costa Cruises. He has grown a considerable experience in the company, developing multiple skills in finance, sales & marketing and strategic management. Massimo joined Costa in Paris as a Controller in 1997 and was subsequently tasked with Inventory Control and Yield Management in Genoa. In 2005 he was appointed Vice President of the newly established Pacific Asia Operations (PAO) Division, with the ambitious objective of launching Costa in the Far East, with focus on China, a global “first” for the cruise industry. After successfully completing the start-up of Costa in Asia, Massimo was appointed VP of World Wide Sales Services at the Genoa headquarters in 2009, while in April 2013 he was appointed General Manager of Iberocruceros and Costa Cruises in Spain.