In 1992, having completed a degree in Business and Scandinavian Studies, Bob decided to do one season as a ski guide in the Austrian Alps. Six years later he was still there, well and truly hooked in by the travel industry. Stints in hotel contracting, business travel and car hire then led to joining Princess Cruises as Head of Sales for the UK in 2002. No sooner did he land that job than Carnival UK’s Complete Cruise Solution sales team was formed and Bob led a team promoting P&O Cruises, Princess Cruises, Cunard and Ocean Village cruise lines in the northern regions of the UK. The breakthrough into international sales came in 2011 and Bob now manages sales teams and GSA relationships throughout EMEA and Asia.