Sacha Rougier

CEO International Cruise Summit • Cruises News Media Group

Head of Itinerary Planning and Destination Experiences Explora Journeys
As Head of Itinerary Planning and Destination Experiences, Sacha Rougier is responsible for defining not only worldwide routing and itineraries but also creating enriching and respectful destination experiences in each port for Explora Journeys, MSC Group`s newly created luxury cruise brand, that launched in June this year.
EXPLORA I, the first of four brand new ships will set sail in May 2023 as part of eight inaugural journeys. In her role, which she assumed in July 2020, Sacha`s remit includes working alongside revenue management, fleet management and port operations to offer the perfect blend of celebrated destinations and off the Beaten path stops that inspire guests' curiosity. In terms of destination experiences her dedication to offering genuine experiences with an idea of edutainment and enrichment combined with her unwavering commitment to balance people and nature when it comes to sustainability.
Prior to joining Explora Journeys, Sacha was Managing Director, Cruise Gate Hamburg GmbH (CGH), a subsidiary of the Hamburg Port Authority. As operator of the three cruise terminals CGH she oversaw terminal operation, berthing allocation, international cruise development and EU Lobbying as well as terminal planning. Before her employment at CGH, Sacha worked for the Port of Marseille, where she held various positions in marketing and cruise development.  
Sacha Rougier has played an active role in Hamburg´s cruise development as former member of the Board of trustees of the “Hamburg Cruise Net.” She furthermore held various positions in Board at Cruise Europe, Chair of the Cruise Committee IAPH and co-lecturer on Port Economics & Business Programme at the University for Maritime & Air Transport Antwerp (C-MAT). Passionate by classical music, Sacha is member of the advisory board of the Elbphilharmonie and Laeiszhalle (ELBG) and supervisory board of Hamburg Musik GmbH.
Sacha holds a Master in Change Management and a Bachelor's degree in European Studies (Economics, German and Spanish).  
Explora Journeys (the newly created luxury division of the MSC Group) is redefining ocean travel for a new generation of discerning travellers. With the first of four luxury ships scheduled to set sail in May 2023, remarkable itineraries will blend renowned destinations with lesser travelled ports for a journey that celebrates discovery.