‍For more than three decades, ITM Group has operated across Mexico and the Caribbean with a vision that extends beyond traditional port operations: transforming ports into integrated cruise destinations that connect visitors with their identities, cultures, and communities where the ports are located. 

From Mexico to Honduras and the Dominican Republic, this model has brought together mobility services, shore excursions, commercial development, and authentic local experiences, generating value for both cruise passengers and the places they visit. At its core is a simple belief: a port is more than a point of arrival and departure point. It is a gateway to the destination.

Today, ITM Group is bringing this expertise to the Mediterranean, with Melilla marking an important new chapter. Through Port Melilla, we are working to strengthen the relationship between the port, the city, and its economy, while developing experiences that celebrate and respect its distinctive character.

Sustainability is an essential part of that vision
For ITM Group, sustainable tourism means taking a holistic approach. It means protecting the environment, empowering communities, encouraging responsible travel, and creating long-term economic and social value. Above all, it requires collaboration. Ports, authorities, businesses, residents, tourism partners, and visitors each play a role in shaping places that can prosper for generations.

This is where Fundacion Genera ITM takes on particular importance in Melilla. Through the Foundation, ITM Group can deepen its engagement with residents and promote initiatives focused on environmental awareness, social development, and the preservation of Melilla’s unique identity.

Its work reflects a broader approach to sustainability — one that encompasses the protection of natural resources and marine ecosystems, the adoption of responsible practices, the promotion of local culture and businesses, and meaningful opportunities for public participation.
This collaborative philosophy also reflects the wider transformation taking place across sustainable cruise tourism. Ports and cities around the world are pursuing greater energy and water efficiency, advancing circular-economy practices, protecting biodiversity, promoting quality employment, and developing lower-impact visitor experiences. None of these efforts, however, can succeed in isolation. Lasting progress depends on cooperation across the entire port ecosystem.

Cruise Summit Message Board 2026
In Melilla, this cooperation allows cruise tourism and everyday city life to coexist and reinforce one another. By connecting passengers with authentic experiences and locally driven initiatives, while working alongside residents to safeguard what makes Melilla unique, ITM Group seeks to build a stronger bond between the port and the city.
Ultimately, the success of a cruise port should not be measured solely by the number of ships it welcomes. It should also be reflected in the connections it fosters, the opportunities it generates, and the lasting positive impact it leaves behind.

With Port Melilla and Fundacion Genera ITM, ITM Group continues transforming ports into destinations, and destinations into shared opportunities for a sustainable future.

Website: https://itmgroup.mx/comercial/