Anant has spent sixteen years building Matter Of Form into something that sits somewhere between strategy, concept design, choreography and creative execution. He works with leadership teams at brands driven by craft and engineering—companies that become luxury through high design excellence, not merely commercial scale. His remit spans brand, behavioural design, and the sort of innovation that happens when you expose yourself to the right stimulus and trust the background process.
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A regular keynote speaker, host of the What The Luxe podcast, and board member of the UK Crafts Council, Anant explores themes of timelessness and human-centred design, with particular interest in creating the right conditions for creativity and the value of things that can’t easily be measured.