Beth Freedman is EVP, Global Integrated Marketing at MMGY Global, the world's leading integrated marketing company specialising in travel, tourism and hospitality.
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With more than 25 years' experience across both endemic travel brands and global non-endemic businesses, Beth specialises in building integrated growth strategies that connect paid, owned and earned channels to influence audiences across B2C and B2B2C journeys. Having held senior leadership positions at top global agencies like Saatchi & Saatchi and Dentsu, she has worked with brands including Apple, Facebook, United Airlines, Scenic Cruises, Hermès, The Bahamas and the BBC. Beth now leads integrated marketing across MMGY Global, helping travel and hospitality brands navigate changing consumer expectations, unlock growth and build enduring connections with travellers worldwide.